• "All things being equal, you root for your own sex, your own culture, your own locality... and what you want to prove is that you are better than the other person. Whomever you root for represents you; and when he wins, you win. "88". Robert B. Cialdini, Influence: The Psychology of Persuasion.

    "All things being equal, you root for your own sex, your own culture, your own locality... and what you want to prove is that you are better than the other person. Whomever you root for represents you; and when he wins, you win. "88". Robert B. Cialdini, Influence: The Psychology of Persuasion.

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